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FAQ: Preference signals, licenses, technical controls, and infrastructures (full glossary)

What are preference signals?

Machine-readable hints for AI agents/crawlers; easy to adopt, rely on compliance.

  • Attach preference signal: publish robots.txt/ai.txt, headers, or CC/IETF signals to express permitted AI uses.

What are licenses and collectives?

Legal terms and institutions that define and negotiate reuse rights.

  • Attach formal license: machine-readable terms (e.g., RSL) for reuse, attribution, compensation.
  • Join licensing collective: manage rights and negotiations via a collective or agency.
  • Certification: independent verification that models/processes follow stated data-use criteria.

What are technical controls?

Perimeter and platform measures that block, meter, or monetize automated access.

  • Technical blocking: detect/limit scraping or unauthorized automated access.
  • Add tollgate: gate or charge for automated access (e.g., AI/bots) under defined terms.

What are new infrastructures?

Emerging standards, protocols, or infra that carry preference and licensing metadata across the AI pipeline.

  • New infrastructures: new standards/protocols that enable end-to-end data rights.
Filter by action:
13 items

DIY robots handling (robots.txt++)

Usable (some evidence)

robots.txt can be used to express AI crawler access preferences. See example from OpenAI. Additionally, the X-Robots-Tag response header allows servers to send crawler directives via HTTP response headers.

Type: Attach preference signal

Really Simple Licensing (RSL)

Usable (new)

A machine-readable licensing schema for clearly signaling reuse permissions and conditions (including payment or use restriction).

Type: Attach formal licenseType: Attach preference signal
More details

Fastly CDN partnership announced

TollBit

Usable (some evidence)

Add subdomains to make content accessible to AI with blocking and monetization.

Type: Add tollgate
More details

State of the Bots post (https://tollbit.com/bots/25q2/)

Attribution-based control

Work in progress

Approach from OpenMined

Type: New infrastructures
More details

Launch target

copyright.sh

Usable (new)

'The simple meta tag that makes AI companies pay for your content.'

Type: Attach formal license
More details

Actively onboarding creators

FairlyTrained

Usable (some evidence)

Certify that models are fairly trained

Type: Certification
More details

Launch target

Creative Commons Preference Signals

Work in progress

Proposed signals for communicating reuse preferences to AI and web agents.

Type: Attach preference signal
More details

Response to feedback (https://creativecommons.org/2025/08/27/we-asked-you-answered-how-your-feedback-shapes-cc-signals/)

IETF AI Preferences (AIPref)

Work in progress

Internet Engineering Task Force is working on a standardized preference signal for AI agents and crawlers ("building blocks that allow for the expression of preferences about how content is collected and processed for Artificial Intelligence (AI) model development, deployment, and use.")

Type: Attach preference signal
More details

Milestone for protocol specifications

Cloudflare AI Crawl Control

Usable (some evidence)

A set of tools to block or charge for scraping; includes AI Audit dashboard, managed robots.txt, and pay-per-crawl marketplace.

Type: Technical blockingType: Add tollgate
More details

AI Audit and marketplace features launched

ProRata / Gist

Usable (some evidence)

A 50/50 revenue-share platform connecting publishers with AI companies, with 700+ publishers signed up including major news outlets.

Type: Join licensing collectiveType: Add tollgate
More details
👥 700+ publishers

Gist search engine launched

TDMRep (W3C)

Usable (new)

W3C specification for expressing text and data mining permissions via a well-known JSON file, designed for EU DSM Directive compliance.

Type: Attach preference signalType: Attach formal license
More details

W3C Community Group active

Implementation:
/.well-known/tdmrep.json Source
{
  "tdm": "optout",
  "license": "https://example.com/license"
}

Spawning ai.txt

Work in progress

A proposed convention for AI-specific crawler directives via an `ai.txt` file.

Type: Attach preference signal
More details

User guide post (https://spawning.substack.com/p/the-spawning-guide-to-rights-reservations)

easy-dataset-share

Usable (new)

A simple anti-scraping tool intended to protect datasets from basic crawlers/scrapers.

Type: Technical blocking Stage: Collect/Scrape
More details