IAB Tech Lab CoMP

In progress

Standards initiative for machine-readable commercial agreements, access policies, and monetization workflows before AI crawling or content use.

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Website
iabtechlab.com/standards/comp-content-monetization-protocols-initiative
Latest update
Mar 10, 2026 CoMP v1.0 opened for public comment
Primary approach
New infrastructure
Also uses
Tollgate / Marketplace
Pipeline
Collect / Train / Retrieve

What it is

CoMP standardizes the commercial side of AI content access rather than only signaling preferences. Its current framing is about making permissions, terms, and marketplace interactions machine-readable before a bot is allowed to crawl or use content.

As forward-looking infrastructure, it is not yet a settled, widely deployed standard, but it bridges blocking, licensing, and scalable monetization workflows.

Limitations

CoMP is still a draft standards effort and explicitly assumes that content owners also have strong blocking or gating controls at the edge.

Evidence trail