Initiative profile

ProRata / Gist

Live

A 50/50 revenue-share platform connecting publishers with AI companies, with 700+ publishers signed up including major news outlets.

Visit website Back to catalog
Website
prorata.ai
Latest update
Sep 04, 2025 Gist Answers launched
Primary approach
Licensing collective
Also uses
Marketplace / Tollgate

What it is

ProRata offers a 50/50 revenue-share model between publishers and AI companies, pairing licensed content ingestion with attribution and monetization infrastructure. Its Gist products make it a useful catalog entry not just as a marketplace, but as an attempt to build publisher-controlled AI search and on-site AI experiences around licensed content.

Evidence trail

Adoption signals